30s/40s.This Is the Decade That Defines Us — But What If We are Just Surviving?

Ever catch yourself scrolling at midnight, eyes stinging from exhaustion, heart heavy with quiet questions like: “Am I doing enough?” “Why does everyone else seem so far ahead?”

You close the app, put your phone down, and stare at the ceiling — calculating bills, thinking about that loan repayment, wondering if that side hustle will finally pick up.
Welcome to the pressure cooker years!

This is life for many millennials — not picture-perfect, but real, raw, and relentless.

The Pressure Is Real — and It’s Not Just in Your Head

By now, society told us we should have “arrived.”
You know — the good job, the dream car, maybe a mortgage or at least a plot somewhere, well-fed kids in good schools or at least a partner and a bank account with breathing room.

But here’s the truth: for most of us in our late 20s to 40s, it doesn’t look like that.

Kenya’s cost of living continues to rise while wages remain relatively stagnant. Rent, fuel, school fees, and healthcare eat into our earnings before we can even think about saving. Many young professionals are supporting not just themselves, but extended families — and often juggling side hustles just to stay afloat.

It’s no wonder that for many, survival itself feels like a full-time job.

Surviving Is Still Progress

Let’s be honest: sometimes success doesn’t look like a new car or a flashy title.
Sometimes, it’s making rent on time.
Sometimes, it’s staying out of debt for one more month.
Sometimes, it’s choosing therapy over silence.
Sometimes, it’s sending that job application even when you’re exhausted.

Thriving may be the goal, but let’s not forget — surviving is movement too.
And in this economy, that’s a quiet kind of excellence.

You’re Not Behind — You’re in Your Season

It’s easy to feel behind when timelines are plastered across social media:
"She just bought a house."
"He got promoted again."
"They’re already on their third trip this year."

But what we see is just a snapshot — not the full story.

There’s no universal timeline for success. For some, things happen early. For others, life takes a winding road. What matters is staying on the journey, even when the path is slow or hidden.

"Comparison is the thief of joy." – Theodore Roosevelt

Your journey is valid, even if it looks different. Especially if it looks different.

This Is Still Our Decade

Why? Because we are choosing — every day — to build something better, even if it’s brick by brick.

We’re learning how to manage money, unlearn toxic cycles, show up for our families, and redefine what wealth, success, and peace actually mean.
We’re doing all this while battling burnout, social pressure, and economic instability.

And still… we rise.

So here’s to the ones who are showing up even when they’re tired.
The ones who are rebuilding.
The ones who are putting their mental health first.
The ones who don’t feel like they’re winning, but haven’t stopped trying.

Final Word: You’re Doing Better Than You Think

Wherever you are in your story — just beginning, starting over, or simply hanging on — you are not behind.

This is your defining decade not because it’s perfect, but because you’re still moving forward in an imperfect world.

Keep going.

Remember! If you need financial assistance contact us through our contact form, call us on +254791573231 or visit one of our branches  across Nairobi, Kiambu, Machakos, and Kajiado counties to explore your financial opportunities